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Privacy Policy

Last updated on 20.04.2011.

Welcome to GuideGecko!

GuideGecko places great importance on upholding your privacy and we are committed to protecting your privacy in accordance with the highest consumer protection standards. We have written this privacy policy in order to present to you clearly how we collect and handle the information from you. Please read the following policy carefully, and if you have any further questions, you may send us an email at info@GuideGecko.com.

Capitalized terms in this document refer to their definitions in our Terms of Service and in this document.


(a) What information we collect
(b) How we secure your information (and what you can do)
(c) How we use the information
(d) With whom we share the information
(e) You have control over your information!

(a) What information we collect

Generally, you can visit our Website without having to disclose any Personal Information (information that allows others to identify you). GuideGecko will not collect or monitor any Personal Information about you without your consent. The only information we collect is what you tell us about yourself and information about how you use our Website.

1. Information you provide to us

We may collect Personal Information when you register or edit your profile, when you use our services and when you visit our Website or other websites related to the content on our Website. Your public profile and Content submissions, such as message board postings, will be stored on our servers and are accessible by other Users. When you communicate with us, your comments, as well as your contact information like your email address, if provided to us, may be kept on record.

From time to time, we may conduct market research surveys or employ a third party to conduct such surveys on our behalf. You may choose to participate in these surveys, and your answers as well as your contact information may be kept on record, and will be protected in a manner that is consistent with this privacy policy. The information you provide through such surveys will be used on an aggregated basis unless we inform you otherwise beforehand.

2. Information we receive from other sources

We may combine information about you that we have with information we obtain from business partners or other companies, for example to provide services you have requested from GuideGecko.

3. Information collected automatically

GuideGecko automatically receives and records information on our server logs from your browser, including your IP address, browser settings, and pages requested. We may also record mouse and other activity through the mouseflow.com service.

When you visit our Website, a cookie is stored on your computer. A cookie is a small, encrypted text file containing some information about your preferences and allows us to track your usage of our Website. The use of cookies is now an industry standard and you will find them used on most major websites. However, you can always choose to disable cookies from being stored on your computer by changing your browser settings. Disabling cookies, however, may result in a limited experience of our functionality and services and in some cases may mean that we are unable to provide you with the services, or parts of the services, that you have requested. Some of our business partners whose content is incorporated into or linked to from our Website may also use cookies or web beacons, for example in the course of ads being served on our Website. We have no access to or control over these cookies or web beacons.

When we send you emails, we may receive a confirmation when you open our emails if your system supports such capabilities.

(b) How we secure your information (and what you can do)

Your payment information, such as credit card number, card security code, and expiration date is processed through our payment service providers and is encrypted through industry-standard secure socket layer (SSL) technology.

We endeavor to take all reasonable steps to keep secure any information which we hold about you, and we have implemented technology and security features to safeguard the privacy of your Personal Information. Furthermore, we have internal procedures in place requiring our employees and data processors to respect the confidentiality of any Personal Information we hold. Unfortunately, despite the aforementioned technology and security features, no data transmission over the internet can be guaranteed to be 100% secure, so we cannot give an absolute assurance that the information you provide to us will be secure at all times, and we cannot be responsible for any event arising from unauthorized access to or disclosure of your Personal Information. GuideGecko will not be held responsible for events arising from third parties gaining unauthorized access to your Personal Information. Please notify us immediately if there is any unauthorized use of your account or any other breach of security.

You can play your part in safeguarding your Personal Information by never disclosing your login password or account information to anybody. Whenever you login to My GuideGecko, particularly on somebody else's computer or on public internet terminals, you should always logout at the end of your session. Your assistance will help us protect the privacy of your Personal Information.

The Content that you store, post, or transmit on or through the Website, such as rewiews, messages, images and Guidebooks, may be accessed by other Users, including people that you do not know. We are not responsible for the actions of others. Therefore, you should use care in what Personal Information you include in your Content and in communicating with other Users. Only disclose your Personal Information to other Users that you know to be trustworthy. You should not assume that your Content will be kept private. Though we may enable you to hide, restrict or password-protect the access to your Guidebooks, we have no obligation to verify that people accessing your Guidebooks are authorized to do so.

The processing of information on our Website and the transmission of messages may involve transmissions over various networks (which may not be secure) and to various countries and further processing and storage of data in such countries. However, this does not change any of our commitments to safeguard your privacy.

(c) How we use the information

GuideGecko uses your information to identify you when you use our Website in order for you to enjoy a customized and personalized experience, to fulfill your requests for products and services, to contact you, for example to respond to your questions or comments, and to provide you with information and promotional material on products and services that may be of interest to you.

You are given the option to opt out from receiving periodical updates and newsletters. Whether or not you opt out from such newsletters, there are still certain (very rare) types of email communications you will receive from GuideGecko. These communications include site-critical announcements and other communication necessary for all of our Users to receive. Depending on your settings in your My GuideGecko section, we may also send you invoices, sales reports, confirmations about your orders and other necessary correspondence to support our service.

We may use your information to improve our services, conduct research, and provide anonymous reporting for internal and external partners and clients. This information, however, is not linked to any personally identifiable information.

If you use our referral service to refer a friend to our Website, we will ask you for your friend's name and email address. We will automatically send your friend a one-time email inviting him or her to visit the site. We store this information for the sole purpose of sending this one-time email and tracking the success of our referral program.

(d) With whom we share the information

GuideGecko does not share, sell or rent your Personal Information with non-affiliated people or companies. Specifically, we will never share, sell or rent your Personal Information to third parties for their promotional purposes.

We have to share some of your Personal Information (e.g. your name and address) with our trusted shipping and fulfillment partners to process and ship your orders, or when third parties perform services on behalf of GuideGecko, such as market research surveys or to measure the effectiveness of our communications and site usage. Our partners are not permitted to use or disclose your information for any purpose except for providing the services in question, and the information will be protected in a manner that is consistent with this privacy policy. We will use commercially reasonable efforts to prevent such third parties from disclosing your Personal Information, but we cannot guarantee they will not disclose your Personal Information. Note that some of these third parties may be located outside your home country. GuideGecko may also work with third parties that serve ads to its Website. Information that may be disclosed to such third parties will be anonymous.

If you purchase a new or used Guidebook that has been listed by a Book-Owner (a User who offers his Guidebook for sale on GuideGecko's Website) or an electronic Guidebook that is provided directly by the Publisher, we will send some of your Personal Information (such as your name and shipping address, but not credit card information) to the Book-Owner or Publisher so that he can provide or ship the Guidebook to you. To put this in perspective, if you had purchased directly from the Book-Owner or Publisher, he would have gotten this information directly from you. Book-Owners and Publishers agree to use your information for this particular transaction only and have no right to use or disclose your information for any other purpose.

We may disclose your Personal Information to protect the rights and property of GuideGecko. We may also disclose your Personal Information if we believe it is necessary in order to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person or violations of our terms of use or other agreements. This includes exchanging information with other companies and organizations for fraud protection and credit risk reduction. If you publish or list Guidebooks on our Website, we may, at our sole discretion, share your personal and account information and relevant financial and descriptive information regarding any of your Guidebooks with a third party should they make a credible allegation that you have violated their intellectual property rights. We may likewise share this information with relevant parties if we believe that you have intentionally misrepresented Guidebooks you have published or listed.

Although we currently do not have a parent company, any subsidiaries, joint ventures, or other companies under a common control, we may in the future. We may share some or all of your Personal Information with such entities, in which case we will require such entities to honor this privacy policy. If our company or our assets are acquired by another company, that company will possess the Personal Information collected by us and it will assume the rights and obligations regarding your Personal Information as described in this privacy policy.

Occasionally we may run contests and promotions with third parties in which we and/or the third party offer prizes to people who enter the contest. In cases where the third party has offered prizes or in other ways supported the promotion, we may share your contact information with the third party if you have entered the contest.

In any other case, we will not disclose your Personal Information unless you have given us your prior express consent.

You may be able to access third party websites and services directly from GuideGecko's Website. Any information that you provide to these third parties is not subject to the GuideGecko privacy policy, and we strongly recommend that you be aware of their privacy and security policies.

(e) You have control over your information!

1. Opt in and opt out policy

You always have the option to opt out from participating in our product and service offers. For example, you will be given the option to unsubscribe from GuideGecko's newsletters in your My GuideGecko section. Please allow some time for this request to be processed.

If you decide that you do not want GuideGecko to use your Personal Information or to share your Personal Information with third parties, you understand that this may in some cases impact on the availability of services and the quality of services that GuideGecko may provide to you and may mean that the services provided to you (if possible at all) by GuideGecko may not be customized for your use, may be less user friendly and less efficient.

2. Accessing and deleting your information

You may at any time access and change your Personal Information and subscribed services by logging in to your My GuideGecko section. You can also close your account or delete the Guidebooks that you publish or list (whether or not you close the account) at any time in your My GuideGecko section.

If you close your account, all your Guidebooks will be deleted. Due to technical constraints, your Personal Information may not be completely removed from our database. However, such Personal Information will generally not be accessible to other Users after you close the account. Your submitted Content other than Guidebooks, such as messages, images or reviews may remain on our servers and accessible to other Users.

Other Users who have purchased or ordered Guidebooks that you have published will still have your Guidebooks available for download in their My GuideGecko section and all rights to Guidebooks acquired by Customers will survive termination of your account or deletion of your Guidebooks. Orders that are pending at the time of termination or deletion will be fulfilled, and GuideGecko will pay you all applicable commissions on such orders. Your Guidebooks may remain in archives and backup systems, and we may keep archival copies of the printed Guidebook. If you have previously allowed the usage of your Guidebooks in derivative works, these derivative works and all existing rights on such works will remain unchanged and available. However, we will not use your Guidebook for future derivative works. Please refer to our Terms of Service for more details.

3. Retention of information

We will only withhold your access to your information in extremely limited circumstances where it is permitted by law, such as where it might be dangerous if you were to have it, where it might prejudice an investigation currently underway, where it relates to court proceedings and may be subject to the discovery process, where it may relate to a commercially sensitive decision-making process, or where other individuals' Personal Information is contained in the same record.

4. Minors

As we cannot distinguish the age of persons who access our site, a blanket privacy policy is applied. GuideGecko neither intends nor seeks to receive any Personal Information from minors. Should a parent or guardian have reason to believe that a minor has provided GuideGecko with Personal Information without their prior consent, please contact us to ensure that the information is removed and unsubscribe them from any promotional contact opportunities.

5. Changes to this privacy policy

GuideGecko may amend this privacy policy from time to time. If we make any substantial changes in any way we use your Personal Information, we will notify you by posting a prominent announcement on our web pages or by way of an e-mail. Your continued use of the Website will be deemed your consent and agreement to such changes.

Thank you for taking the time to understand the GuideGecko privacy policy. If you have any further questions, you may contact us at:

GuideGecko (Net Gecko Pte Ltd)
9 Lorong 28 Geylang #06-14
Singapore 398414

Telephone: +65 94555974
Email: info@GuideGecko.com

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